Your final project is to introduce you to the elements of a marketing plan. The learning objective is to have you understand and apply elements of a marketing plan. This semester we will use the United States Postal Service (USPS) as the organization for the element of your marketing plan.
You are tasked with creating the following elements:
Have fun with this learning lesson. The United States Post Office is an important part of our daily lives. See how the principles of marketing you are studying can apply directly to the USPS.