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Company Analyst Reports offer guidance about investing in specific companies or industries. Sources of analyst reports include institutional money managers (mutual funds, hedge funds, or investment advisers), full-service broker-dealers, and independent analysts.
SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) is a framework for appraising strengths and weaknesses within an organization as well as the threats and opportunities present in its external environment. SWOT is commonly employed as a tool in strategic planning.
SWOT analyses are easiest to find for large public corporations and some large private corporations. It is more effective to search for a parent company than its subsidiary.
If you are unable to obtain a SWOT analysis for a particular company, the external opportunities and threats described in a close competitor's SWOT analysis may prove relevant.