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Company Research

Resources for conducting research on a company's financials, operations, and industry environment.

Getting Started with Company Research

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This resource helps you dive deep into company research, covering everything from financials and operations to the overall industry landscape. It’s great for small business owners who want to see how they stack up against competitors, as well as for students working on case studies or learning to make sense of business data.

The section below includes foundational definitions from Investopedia that explain the differences between publicly traded companies, private companies, and subsidiaries, along with an introduction to the North American Industry Classification System (NAICS), which helps categorize businesses for statistical analysis in the U.S. economy.

Best bets for company profiles, SWOT analyses, & analyst reports

Company Statista Report (Portillo's)

This report on Portillo’s gives you a clear look at the company’s financial performance from 2020 to 2024. Small business owners can use it as a benchmark to compare their own operations with a bigger player in the industry, which helps with spotting trends, setting goals, and making smart decisions based on real data. For students in business, marketing, or finance, it’s a practical example of how financial information gets reported and broken down.

Corporate filings with the SEC & Annual Reports

Books about companies

News reports and articles about companies