Marketing articles in journals, magazines, & newspapers
Identify articles by looking up your search terms in one of the selected databases below. You also can find a complete list of online databases organized by subject (including business) on the Library's A-Z List of Databases. Use your Oakton username and password to login from a non-campus computer.
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A-Z International Business This link opens in a new window
Provides comprehensive country-by-country information about business culture, logistics, marketing, communications, money, transportation, and other international business resources.
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Business Source Ultimate - EBSCO This link opens in a new window
Includes full text business-related magazines and peer-reviewed journals covering marketing, management, accounting, finance, and economics along with Country Reports, Industry Reports, Market Research Reports, SWOT Analyses, and Company Profiles.
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Business Source Ultimate SWOT & Company Info - EBSCO This link opens in a new window
Includes full text business-related magazines and peer-reviewed journals covering marketing, management, accounting, finance, and economics. Features a useful browse option for Country Reports, Industry Reports, Market Research Reports, SWOT Analyses, Company Profiles, and more.
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Crain's Chicago Business - EBSCO This link opens in a new window
Presents feature articles, business profiles, interviews, financial information, thematic issues and timely news of note for business executives and managers in metro Chicago from 1993 through the present. Once connected, select "Search within this publication."
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Marketing Strategy (Academic Video Online) - Alexander Street Press This link opens in a new window
This video collection covers marketing strategies with content spanning from the 1990s to contemporary marketing tips.
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Nexis Uni - Companies This link opens in a new windowProvides a full range of credible sources for business information, including business and financial news, U.S., and international company financial information from government or private sources, market research, industry reports, and actual SEC filings. Search features permit comparison of companies based on criteria such as sales, income, and number of employees.
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Regional Business News - EBSCO This link opens in a new window
Provides full text of regional U.S. newspapers covering companies, politics, sports, industries, cultural activities, and people in their communities.
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Statista This link opens in a new windowBusiness, marketing, demographic, and economic statistics along with content in the form of infographics, company/industry dossiers, market analytics, and forecasts.
Browse Library Materials
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Business Plans Handbook
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ISBN: 9781535873383Publication Date: 2023Actual business plans compiled by, and aimed at, entrepreneurs seeking funding for small businesses. Presents sample plans taken from businesses in the manufacturing, retail and service industries which serve as examples of how to approach, structure and compose business plans. -
Data Science for Business and Decision Making: an Introductory Text for Students and Practitioners
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ISBN: 1774078139Publication Date: 2020-11-01This book explores the principles underpinning data science. It considers the how and why of modern data science. The book goes further than existing books by applying data to decision making.
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The Hawke Method
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ISBN: 9781631957017Publication Date: 2022-03-08Ever wonder how the biggest brands in the world make it to the top? Here's a hint: it's more than just a well-placed billboard or a TV ad. According to Erik Huberman, the Founder and CEO of Hawke Media, there's a common framework behind every successful marketing strategy. -
The Personal MBA 10th Anniversary Edition
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ISBN: 9780525543022Publication Date: 2020-09-01Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles. -
The Small Business Start-Up Kit
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ISBN: 9781413327236Publication Date: 2020-02-25Your one-stop guide to starting a small business Want to start a business? Don't know where to begin? The Small Business Start-Up Kit shows you how to set up a small business in your state, while clearing state and local bureaucratic hurdles. We'll show you how to: choose between an LLC and other business structures write an effective business plan pick a winning business name and protect it get the proper licenses and permits manage finances and taxes hire and manage staff, and market your business effectively, online and off. -
Technical Marketing Communication, Second Edition
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ISBN: 9781637424346Publication Date: 2022-12-31This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. This book is especially beneficial to the following readers: Marketing professionals promoting technical features and benefits of products or services will gain insight into technical communication and how to integrate complex information into promotional efforts.
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Journal of AdvertisingPublishes research devoted to the development of advertising theory and its relationship to practice, across all types of advertising and issues in the field.
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Journal of Consumer ResearchThe Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior.
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Journal of International MarketingA peer-reviewed journal that is dedicated to advancing international marketing practice, research, and theory.
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Journal of MarketingDevelops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders.
Searching for books in the Library's Catalog
Search over 100,000 books in the Library's Catalog and books from 127 Illinois college and university libraries in the I-Share Catalog.