Marketing

Actual business plans compiled by, and aimed at, entrepreneurs seeking funding for small businesses. Presents sample plans taken from businesses in the manufacturing, retail and service industries which serve as examples of how to approach, structure and compose business plans.

This book explores the principles underpinning data science. It considers the how and why of modern data science. The book goes further than existing books by applying data to decision making.

Ever wonder how the biggest brands in the world make it to the top? Here's a hint: it's more than just a well-placed billboard or a TV ad. According to Erik Huberman, the Founder and CEO of Hawke Media, there's a common framework behind every successful marketing strategy.

Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles.

Your one-stop guide to starting a small business Want to start a business? Don't know where to begin? The Small Business Start-Up Kit shows you how to set up a small business in your state, while clearing state and local bureaucratic hurdles. We'll show you how to: choose between an LLC and other business structures write an effective business plan pick a winning business name and protect it get the proper licenses and permits manage finances and taxes hire and manage staff, and market your business effectively, online and off.

This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. This book is especially beneficial to the following readers: Marketing professionals promoting technical features and benefits of products or services will gain insight into technical communication and how to integrate complex information into promotional efforts.