It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Marketing identifies unfulfilled needs and desires and satisfies those needs and desires in the target market. Marketing entails an entire process that involves identifying opportunities in the market that have potential to make a profit, developing a new product, attracting the customer to the product or service…
Select the topic link above to view additional images and articles from the Credo Reference database.
Includes full text business-related magazines and peer-reviewed journals covering marketing, management, accounting, finance, and economics along with Country Reports, Industry Reports, Market Research Reports, SWOT Analyses, and Company Profiles.