Workshops
Oakton Owls, need help with your upcoming research project? The Oakton Librarians are here to help. Take a look at upcoming Oakton Library workshops for all of your research needs.
Librarian
Brittany Coleman
She, her, hers
Contact:
Oakton College
1600 E Golf Rd
Des Plaines, IL 60016
1600 E Golf Rd
Des Plaines, IL 60016
(847) 635-1632
- Marketing: Topic (Credo Reference)
Marketing identifies unfulfilled needs and desires and satisfies those needs and desires in the target market. Marketing entails an entire process that involves identifying opportunities in the market that have potential to make a profit, developing a new product, attracting the customer to the product or service…
Select the topic link above to view additional images and articles from the Credo Reference database.
Key Books
Business: The Ultimate Resource
Offers practical and strategic advice for managers, MBA and business students, and for small business owners worldwide.
Key Concepts in Marketing
Introduces and examines the key issues, methods, models and debates that define the field of marketing today.
The Ultimate Marketing and PR Book
Presents a collection of tools, techniques, and strategies for a complete course in modern marketing.
Background information
- Credo Reference - All Subjects Search This link opens in a new windowContains dictionaries, encyclopedias, plus a wide range of subject-specific titles. Use Credo to uncover background information: basic facts, history, descriptions and concepts about your topic.
Articles, Profiles, Reports
- Business Source Complete EBSCO This link opens in a new windowIncludes full text business-related magazines and peer-reviewed journals covering marketing, management, accounting, finance, and economics along with Country Reports, Industry Reports, Market Research Reports, SWOT Analyses, and Company Profiles.
Statistics
- Statista This link opens in a new windowBusiness, marketing, demographic, and economic statistics along with content in the form of infographics, company/industry dossiers, market analytics, and forecasts.
Videos
- Marketing Strategy AVON Academic Videos Online - ASP This link opens in a new windowThis video collection covers marketing strategies with content spanning from the 1990s to contemporary marketing tips.