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Marketing applications, management, research reports, branding, and other marketing material

Key Books

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Business: The Ultimate Resource

Offers practical and strategic advice for managers, MBA and business students, and for small business owners worldwide.

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Key Concepts in Marketing

Introduces and examines the key issues, methods, models and debates that define the field of marketing today. 

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The Ultimate Marketing and PR Book

Presents a collection of tools, techniques, and strategies for a complete course in modern marketing.

Background information

Articles, Profiles, Reports