Art and Design

Imagery is powerful and evocative. It is one of the most important cornerstones of successful visual communication, and working with imagery is a vital skill for every designer. This authoritative book shows how successful sourcing, creation, and use of imagery can be applied to professional graphic design. As a new addition to the Design Elements series, this essential volume covers when, where, and how to use imagery and explores the unique power images have over an audience. In these pages, you'll learn: - How to choose the best photos and illustrations for a project - The most effective ways to alter images - Composition techniques - Strategies for sourcing images on a tight budget - And more With eye-opening examples of real-world projects, Design Elements, Using Images to Create Graphic Impact is filled with valuable tips and practical strategies for using imagery to create memorable and effective design.

This comprehensive work closely examines the relationship between typography, image, symbolism, and the built environment.

A concise, visually based introduction to graphic design methodologies Graphic design has emerged as a discipline complete with a body of scholarly literature devoted to its underlying theory. Introduction to Graphic Design Methodologies and Processes contributes to this expanding discourse by illustrating the value of qualitative and quantitative methodologies in guiding conceptual development in ways beyond those based on taste, style, and personal preference. Introduction to Graphic Design Methodologies and Processes: Introduces a range of practical methodologies pertinent to the interpreting, targeting, and creating of forms and messages Furthers the ability of designers by showing them how to design creatively, collaboratively, and strategically, and as a result, helps them move from form-makers to cultural participants--a transformative trend for design professionals Includes case studies with questions and answers contributed by a diverse group, including Second Story and Sol Sender As professional designers play more strategic roles, the need for material on design methodologies is growing. This concise, visually based introduction to the topic is the designer's definitive resource for defining their purpose, and producing work that is original, appropriate, responsible--and inspiring.

Jon Krasner presents an investigation of aesthetic principles and their application to motion graphics. Chapters include: a brief history of motion graphics; motion graphics in film and television; motion graphics in interactive media; choreographing; conceptualization; compositing; and sequencing.

A complete guide to medical and scientific illustration Scientific Illustration: A Guide to Biological, Zoological, and Medical Rendering Techniques, Design, Printing, and Display provides comprehensive guidance toward creating graphics that meet the rigorous needs of the scientific community. Starting from the very beginning, this book covers the basics of perspectives, light and shadow, color, tone, and technique before delving into the more specialized methods used to create accurate representations of animals, plants, bones, and more. Expert advice on layout, exhibit, and publication requirements provides targeted help for those wishing to pursue a career at the intersection of art and science.

This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. Stop, Think, Go, Do is packed with arresting imagery from around the world that influences human behavior. Page after page, you'll find innovative messages that advocate, advise caution, educate, entertain, express, inform, play, and transform.

The interaction of words and images and the visual communicationof ideas are an essential part of daily life, and these concepts are atthe heart of graphic design.With over 200 new and updated entries, this indispensable book providesinformation about typographers, journals, movements and styles,organizations and schools, printers and private presses, art directors, technologicaladvances, design studios, graphic illustrators, and poster artistsfrom the mid-nineteenth century to the present day. More than 550 illustrations,extensive cross-references, and a chronological chart outliningthe relationship between movements, technology, and individual designersmake this an invaluable reference for students and professionals alike.